SWEATY BANDS
CO-OP, Spring and Summer 2022
During my Spring CO-OP Semester, I worked for a fitness accessory manufacturer called Sweaty Bands. I was one of 2 designers working on pattern designs, marketing materials, and social media content. I was invited to remain on staff part-time over the summer to run their social media accounts as well as consult on website updates.
PATTERN DESIGNS
These are a selection of the designs I developed while working at Sweaty Bands. As this was an iterative process, there are many more options not shown here. All of my designs were made into physical samples, which were then paired down to add to the summer collection. The chosen ones are highlighted below.
EMAIL MARKETING CAMPAIGNS
These are some email graphics I designed for weekly sales. I used Klavyio to input these graphics into the email template and share with customers.
WEBSITE HERO ROTATORS
Each sale event had a corresponding image posted on the home page of the website for a period of time.
INSTAGRAM STORIES
In an effort to boost Instagram engagement, I designed interactive story posts to increase customer involvement with the brand.
PHOTOGRAPHY
Here is a select view of some of the life style photography completed for new bands in the spring. These are images used on their website and social media.
PRODUCT IMAGES
These are product image edits of new bands from the spring collection.
3D ANIMATION
This animation was created for informational product videos. This was completed using Cinema 4D and After Effects.