QUALIFICATION BROCHURE RE-DESIGN
WSA, FALL 2022
Magazine Design, Typography, Adobe InDesign and Illustrator
WSA has an online brochure that they use to share with potential clients. They recently have redirected their marketing strategy, which resulted in the need for a new brochure. I was tasked with collaborating with WSA’s communication director to take it to the next level and create a standard layout for each project page. This effort was completed in two phases. First I focused on refining the brand pages, then the project layouts.
THE PROBLEM
How might we rework the WSA project layout and brand pages to best showcase who the company is, and why the client should choose them to work with. It needs to be single page PDF scrollable to be shared digitally with the client.
THE SOLUTION
A solid brand section that showcases the company’s point of difference and experience, and captivates the reader. Also includes a solid project layout template that can be flexible to format different project types.
