DOLLAR SHAVE CLUB
Little Diversified Architectural Consulting, Fall 2024
Environmental Graphic Design | Adobe Illustrator and Photoshop
Dollar Shave Club is a direct to consumer personal care company, currently located in Marina Del Ray, CA. Little was asked to do the interior design, architecture, engineering, and brand expression for a new space located in Durham, NC. I collaborated with the whole team to create this graphic package that best displayed Dollar Shave Club’s unique brand personality.
This project is currently under construction and is set to be complete in April 2025.
Dollar Shave Club Brand
WE MAKE SHAVING NOT SUCK
We are irreverent, witty, straightforward, and down to earth.
We are a Jester Brand with a rebellious side.
We are bold and brave, unafraid to say what everyone is thinking.
We make people laugh by pointing out the crazy shit around us.
Pinmounted brass letters and an oversized logo welcome you to the space, setting the tone for your experience.
Pinmounted brass letters and an oversized logo welcome you to the space, setting the tone for your experience.
A large scale brand message mounted on the ceiling of the phone rooms overlooks employee workstations.
Objects as Art
Our graphic direction was inspired by the witty Dollar Shave Club brand. We took objects unique to the company and their new location and formed a cohesive system of graphics that treat objects as art and leverage the raw materiality in the space. The concept is also rooted in the location of their new office, taking inspiration from the history of the American Tobacco campus and iconic Durham Bulls stadium across the street in downtown Durham.
Metallic vinyl large scale razors shimmer over dark walnut banquette seating in the collaborative work space.
Dollar Shave Club’s iconic shaving cream caps are painted with the brands crest and mounted in the work lounge.
Dollar Shave Club’s new office overlooks the Durham Bulls Stadium downtown. We paid homage to this by branding a section of their outdoor patio called “The DSC Dugout.” Baseball bats are engraved with iconic brand messaging and can be removed at anytime to add more.
